Craving a Mexican dish with tons of avocado? Read this post. This summer I visited NYC, where many of my friends were interning. With a planned-out itinerary created by a friend who did her research on the city’s top trending places, we proceeded to our first dinner of the trip at Casa Mezcal, a restaurant my friend has been dying to go to for a long time.
Through its distinct dining experience, Casa Mezcal has an incredible environment with the spanish and mezcal theme surrounding one’s experience, low dim lights with loud, fun music paired with the busy murmur of people conversing and socializing, and the three different floors that have so many things going on: including birthday parties, fundraising events, art shows, weddings, and comedy and live music performances that are hosted very often.
Casa Mezcal was born to be a host of great food but also a house for Los Amantes, a brand of a high class Mezcal created by Carballido and Olguin. And of course, their mezcal drinks were quite incredible; I definitely had the best margarita of my life here. They have such a wide variety of mezcal and tequila with creative drinks like mezcal martnis and mezcal mojitos to name just a couple. My dish, the Tlayuda, was a specialty on the menu and was so amazing. The Tlayuda was a large, thin toasted corn tortilla with black beans, Oaxacan cheese, tomato, and jalapeños topped with fresh, thick, and creamy slices of avocado. I ordered it with extra vegetables and guac on the side; (had to increase my avocado intake of course). It was a large portion that was perfect for if you are really hungry like I was, and if not, definitely split it with a friend!
Onto Casa Mezcal’s digital marketing strategy. First things first, when I searched mezcal restaurants in New York City, Casa Mezcal was the first restaurant to pop up. They are doing an excellent job using search engine optimization and branding with the right keywords through their core foundation (mezcal). Their main website can be found here, where their Instagram, Facebook, and Youtube channels are easily found and accessible. Their website has all of the information consumers are looking for, but it could definitely be re-vamped and updated in its design and layout. Their Instagram is on-point with their perfectly photographed food and drink pictures, as well as news, events, and happenings at their restaurant. Instagram was how my friend came to find Casa Mezcal, as they have tons of customer pictures with their location tagged, over 1,000 followers, and popular pictures of creative cocktails that popped up on her “Explore” page. Their Youtube page has videos from 5 years ago as the most recent, which should definitely be updated soon. However, their Facebook page has the most followers with about 8,400 people who have liked their page and about 8,300 that actually follow them, indicating a very loyal liker-to-follower ratio. With 328 reviews and a 4.4 star rating, their Facebook page is another great way of seeing videos and updates on the latest at their restaurant. Hope you all get the chance to come here!