Casa Mezcal

20429990_10212077342763046_8423420364413609595_nCraving a Mexican dish with tons of avocado? Read this post. This summer I visited NYC, where many of my friends were interning. With a planned-out itinerary created by a friend who did her research on the city’s top trending places, we proceeded to our first dinner of the trip at Casa Mezcal, a restaurant my friend has been dying to go to for a long time.

Through its distinct dining experience, Casa Mezcal has an incredible environment with the spanish and mezcal theme surrounding one’s experience, low dim lights with loud, fun music paired with the busy murmur of people conversing and socializing, and the three different floors that have so many things going on: including birthday parties, fundraising events, art shows, weddings, and comedy and live music performances that are hosted very often.

Casa Mezcal was born to be a host of great food but also a house for Los Amantes, a brand of a high class Mezcal created by Carballido and Olguin. And of course, their mezcal drinks were quite incredible; I definitely had the best margarita of my life here. They have such a wide variety of mezcal and tequila with creative drinks like mezcal martnis and mezcal mojitos to name just a couple. My dish, the Tlayuda, was a specialty on the menu and was so amazing. The Tlayuda was a large, thin toasted corn tortilla with black beans, Oaxacan cheese, tomato, and jalapeños topped with fresh, thick, and creamy slices of avocado. I ordered it with extra vegetables and guac on the side; (had to increase my avocado intake of course). It was a large portion that was perfect for if you are really hungry like I was, and if not, definitely split it with a friend!

Onto Casa Mezcal’s digital marketing strategy. First things first, when I searched mezcal restaurants in New York City, Casa Mezcal was the first restaurant to pop up. They are doing an excellent job using search engine optimization and branding with the right keywords through their core foundation (mezcal). Their main website can be found here, where their Instagram, Facebook, and Youtube channels are easily found and accessible. Their website has all of the information consumers are looking for, but it could definitely be re-vamped and updated in its design and layout. Their Instagram is on-point with their perfectly photographed food and drink pictures, as well as news, events, and happenings at their restaurant. Instagram was how my friend came to find Casa Mezcal, as they have tons of customer pictures with their location tagged, over 1,000 followers, and popular pictures of creative cocktails that popped up on her “Explore” page. Their Youtube page has videos from 5 years ago as the most recent, which should definitely be updated soon. However, their Facebook page has the most followers with about 8,400 people who have liked their page and about 8,300 that actually follow them, indicating a very loyal liker-to-follower ratio. With 328 reviews and a 4.4 star rating, their Facebook page is another great way of seeing videos and updates on the latest at their restaurant. Hope you all get the chance to come here!

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Upbeet

IMG_0340Good morning and happy Saturday! Today’s post is on a new restaurant that just opened up in Atlanta in west midtown. It’s called Upbeet, and it’s a fast-casual eatery that was created by Young + Hungry, the same team who created Yeah! Burger. Their main value is to provide customers with convenient, clean, and nutritious food through sustainable food and business practices. Their wide variety of organic, fresh food has something for everyone. From build-your-own grain bowls to smoothies to superfood lattes, you can find any healthy food item you’re looking for. From a wide variety of sweet and savory toasts, placing your order can be a very hard decision. But (obviously) I went with the classic avocado toast. This toast is another reason why “less is more” prevails yet again. Made only with avocado, lemon squeeze, red pepper flakes, olive oil, and sea salt, this toast is simple and delectable all at once. You can choose to have it on sprouted wheat or make it gluten free with udi’s gluten-free millet-chia bread. Upgrades for just an extra dollar include a cage-free egg or gluten free granola.

As a very new restaurant opening up only a few months ago, Upbeet has done a good job of using social media, especially Instagram, to brand themselves. With not much information on their main website, their content marketing can be seen more through their photos of food. Their Instagram page is an artistic collection of beautiful photos representing their values, target audience, and decorative dishes. With almost 6,000 followers and 93 posts, Upbeet’s Instagram account has turned into a great platform for their home base of content marketing. It markets their brands values, goals, and overall positioning in a unique, creative way. You can also find Upbeet on Twitter and Facebook. They could, however, do a better job of engaging with consumers by providing more opportunities for reviews, onions, and suggestions with constant feedback. But for such a young company, they have done a great job of defining who they are, what they believe in, and who their target market is. Once their website grows more, they can use their Instagram account to increase consumer conversion and customer loyalty. Hope you all can check this place out!

Taqueria del Sol

1609728_10201994913549364_7122122008644463322_nIMG_5746Just got back from lunch and immediately grabbed my computer to post. You can always find me ordering EXTRA guacamole at any Mexican restaurant, and I almost forgot about my favorite spot for guacamole: Taqueria Del Sol! I come here so often that it’s become a second home to me. I go for a quick snack or meal as it’s just a short walk away from where I live. For all you Avo and Guac fanatics, if you haven’t already been there, you need to go to Taq ASAP. Their guac is the perfect balance of fresh avocado chunks and creamy guacamole dip, and it’s made with only a few ingredients like tomato, lemon, and sea salt for a simple, authentic, and delicious taste. The theme less is more definitely succeeds here. Combined with a salsa and queso starter, this trio makes for a picture-perfect overhead shot for your classic Taq spread that you can never go wrong with. For those who have been to Taqueria del Sol, what’s your favorite starter? I’d love to hear people’s favorite dishes at Taq, as well as what restaurants make your favorite guacamole dips!

 

Located in Tennessee, (Nashville only), and in Georgia, Taqueria del Sol is on the path to growing more locations. At every single Taq you can find a huge line of people that moves very quickly, since it’s THAT popular for people living near and those who make the long drive for it. Digitally, Taqueria del Sol does a good job with informing customers on their website through their weekly newsletter with their weekly specials, their catering opportunities which are extremely popular, and their social handles, (Facebook and Twitter), that are different for each of the two states. Because it started in Georgia, they have about 6,000 followers on Georgia’s Facebook page, while Tennessee’s Facebook has about 1,200. Twitter is relatively the same; Tennessee has about 1,200 followers and Georgia has almost 4,500 followers. Taqueria del Sol is definitely a growing restaurant chain, as it not so long ago only had one location. This goes along with their social media; they have a lot of growing to do. Their social handles are mainly used for getting out the weekly specials instead of creating other content that’s relative to what’s going on in our world or locally. They could do a much better job of consumer engagement through more frequent posts about topics consumers want to hear about, (which the Georgia Twitter platform does a great job of). I believe the different handles for different locations should be merged into one main platform that’s easier and more accessible for people to find and use, in order for Taq to create a stronger, more centralized brand. Being local is great, but through social media using many different accounts can get tricky. Taqueria del Sol should focus on their main brand positioning and target market to grow their locations and market share!

Brunch & Cake

IMG_2248Hola friends! My post for you this week is by far the craziest avocado dish I’ve ever eaten, and as you can see in the photo above this bowl of colors isn’t your normal avocado toast. To be quite honest, I thought it looked like a little rainbow garden when it came out. But that is what this restaurant we visited is known for: dishes that are all works of art and almost too pretty to eat!

Located in the heart of Barcelona, Brunch & Cake is the most hyped up brunch spot in the city, as I had about ten people tell me I could not leave Barcelona without a visit here. However, since it is a very popular and busy place, they are well known for their long line. I would advise coming here as early as possible or to be prepared in advance for the crowd. But, it’s definitely worth the wait. Brunch & Cake is a healthy, trendy place where one can get organic coffee, peanut butter lattes, superfoods and salads, acai bowls, and even poached eggs on charcoal waffles! It’s an insane menu with twists on classic meals and dishes you could never even imagine! My meal was a delicious avocado toast garnished with sprouts, muesli, coconut shreds, with pink poached eggs on the sides that really filled me up. For all foodies out there; this place is a must.

Now onto Brunch & Cake’s digital media presence, which is outstanding considering they’re located in just one city and have people coming to experience their restaurant from all around the world. Cup & Cake is the main brand in Barcelona that brought dessert to an all new level in Barcelona, and they proceeded to open up restaurants with more artisanal savory food that included their incredible sweet desserts on each menu. They have a younger sister restaurant known as Cup & Cake Tallers, and three other restaurants called Brunch & Cake, (the most famous where I went), Brunch & Cake by the Sea, and Travel & Cake. Their social media presence can be seen on Facebook, Youtube, and Instagram. To hear more about customer experience, Brunch and Cake has strong consumer feedback experiences on Yelp and TripAdvisor. On their Yelp page over 1,000 photos and 500 reviews can be found. Cup & Cake has over 140,000 people following their Facebook page, and 45.7K followers on their Instagram. Their Instagram is definitely the most popular form of social for them, as its the place for posting beautiful plating of their dishes that look out-of-this-world good. Food instagrams are trending so much right now, and millennials are all over it. Foodies and bloggers from all around the world have to come here for a food photo. Lastly, their website shows their brand, philosophy, and event and catering opportunities. As a brand in Barcelona, they do an incredible job of making their social media and digital presence easily accessible, understandable, and attractive to people all over the world who have been awed by their beautiful creations.

Joy Cafe

IMG_0088Good morning friends and happy Monday! I have a very exciting blog post today because it is about the best avocado toast I have ever had in my ENTIRE life! This is a very bold statement I know; but I have yet to find any avo dish that beats this one from Joy Cafe in Atlanta this past summer.

As you can see in the featured photo above, the avocado toast could not have been plated any more beautifully, (and this was taken on a regular iPhone 5).  As seen on their brunch menu, the avocado toast comes served on artisanal sourdough toast with chunky guacamole, chopped tomatoes, feta, parsley, watermelon radish, and soft poached egg to top it off. It was by far the best portion size, richest, and most savory avocado toast I have ever had. The feta and tomatoes were a perfect complement to the chunky guacamole, while the bread was thick fluffy, and tasted like you were eating a soft sandwich rather than a crispy, thin piece of toast. While in Atlanta you all MUST come here!

Joy Cafe has done a fantastic job of branding themselves in Atlanta, where they have recently opened up a second location in Midtown. With their slogan, “Made with love, served with joy,” they create a friendly and warm home-made experience, with delicious, fresh recipes that have been passed down from generation to generation. The owners story is very sweet and centered around family. Here you can see their blog, menu, social media links, and everything you’d want to learn about this unique restaurant. Through social media, they incorporate their website, Facebook page, Instagram account, and twitter to connect with consumers and increase their following and branding. With over 4,000 people checking in on Facebook at Joy Cafe and over 2,500 instagram followers, Joy Cafe is building a loyal group of followers at a fast rate for just one local brand with only two locations. With updated posts of food, funny pictures of employees and other relevant jokes, as well as posts concerning charities and local news, Joy Cafe is constantly engaging with consumers through social media. They have successfully accomplished the 80/20 rule by mostly posting about what consumers want to see and hear, and rarely posting to simply promote their own business. Joy Cafe is able to build this strong consumer base by uniquely identifying their brand as a second home where family, love, and fresh food is what matters. By positioning themselves in a way that differentiates themselves from the millions of other restaurants in Atlanta, they are able to match consumers’ values and create trustworthy relationships.

Oil Shoppe

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Cheers to Friday everyone! I hope everyone has had a productive, positive week and is ready to put their drink in the air! As you can see above, I have a photo of a cold, frothy coffee beverage. Why, you may ask, would this have any relevance on my blog? Well, I thought I had tried almost every imaginable way avocado could be made, but last semester while studying abroad in Florence, Italy, I came across AVOCADO ICED COFFEE. I know, it sounds like two things that should not be put together. But surprisingly, it tastes much better than it sounds.

After stopping in almost daily to get my iced coffee fix for the day, I finally decided I needed to try the avocado iced coffee, since their regular iced coffee is the best sugary-caffeinated concoction I’ve had to this day. The first sip was definitely the best. It tasted much creamier with avocado, and I couldn’t actually taste any evidence of avocado. However the more and more I sipped on it, the more distinct the taste became. It had a rich, sweet, yet tangy flavor, reminding me of a holiday drink like eggnog. It was a savory drink and gave me much more energy throughout my morning. At the end of the day, I would not choose this over the original iced coffee. However, I suggest you avo-lovers try this if you ever get a chance, as its definitely a filling, rich drink that is able to incorporate our favorite food!

The Oil Shoppe is located right next to our old apartment in Florence on our walk to class, so needless to say all of my roommates and I had eaten pretty much everything on their menu. It’s known for their incredible sandwiches and delicious (regular) iced coffee, and you can always find a full crowd of students (predominately American) waiting in line to get their sandwich and iced coffee in between classes. The owners and only two employees are the sweetest couple who we got know well over those few months; they met in Florence and fell in love and plan on getting married one day. Even internationally, their marketing has been the driving force of their business success. With all food and sandwich shops tasting amazing anywhere you go in Italy, marketing is what put the Oil Shoppe above most other restaurants. Using fresh Italian ingredients, they specialize in proposing dishes from American tradition in order to attract American students who are living and/or studying abroad. They have promotional deals and discounts on certain items, as well as a loyalty punch card that eventually earns you a free sandwich. Their best points of reach for social media marketing are on their Facebook page and website. Their Facebook page has almost 1,000 followers and is the best place to find tons of reviews and ratings, customer feedback, posts within the community, as well as their TripAdvisor reviews. The TripAdvisor app is another great way to learn more about customer experiences at the Oil Shoppe. If you are interested in learning more about their history, pictures, and how to get in touch with them, check out their website!

 

 

Seabear

IMG_0629Good afternoon and happy Labor Day! I hope everyone has had a good long weekend filled with relaxation and lots of avocado. Last week I went to Seabear Oyster Bar specifically for one thing: their avocado toast (of course)! Seabear is one of my favorite restaurants here where I live in Athens, Georgia. With fresh oysters coming in each day, weekly happenings like Tiki Taco Tuesday’s, and daily happy hours, Seabear is a great environment with a variety of food and drink options.

For all of you readers who have yet to go to Seabear, I extremely encourage you to go and get the avocado toast appetizer; you won’t be disappointed. As you can see in my picture above it was mouth-watering. On the spicier side, the dish is garnished with sesame, chili flake, olive oil, and pickled pear, which gave it its unique, savory taste. Sometimes they will have pickled golden beets on top as well. Hope you all enjoy it as much as I did! For more of their food choices, you can view their full menu right here.

Seabear does an excellent job marketing their restaurant through their social media and especially through their website. They have a tab where you can see every important article they have been named in, like when they ranked in TODAY‘s article as one of the 60 best places to eat in the US. They have a cool history, great location, and good vibes which can be seen and heard through their website. Seabear’s Instagram has over 6,500 followers with food pictures and daily/weekly events and deals that attract Athen’s locals as well as college students. With funny posts every so often and other local brands being featured, Seabear has successfully created a loyal follower base. Along with Instagram, Seabear uses Twitter and Facebook to market themselves as a modern oyster bar with the most fresh seafood around. Through Facebook they are best able to engage with their consumers. On the Facebook page you will find many consumer reviews and a large community (over 3,000) of people who have been before. With all three of these social media platforms, Seabear is able to promote their events, deals, and food and drink with constant updates and ways to get involved. Hope to see you all there at the next Wildfry Wednesday!